James Jordan Josh Will Film

Pier Assessment Targets

Jordan achieved a level 3 because he recognized of genres and convention she also explained why it appealed to the target audience. He also included key terminology such as diegetic and non diegetic sound and the use of camera angles

Target:
his target in to mention enigma codes and how they need to be used in the openings to attracted the target audience  

Typical Target Audience for Romance Films

Target Audience 

The typical target audience for a romantic films are usually women aged between 15-30. This is mainly due to the light hearted nature of the films that are produced in the genre. The predominant market for romantic films are first world citizens such as teenage girls from America or Britain, so most of the actors or actresses are from either of the two countries due to their versatility in film and their dominance in the film market. Traditionally less serious film fans go to Romantic films due to their less artsy and more relaxed nature.    

Opening scene Analysis of Romance - The Holiday

Released:	8th December 2006
Genre:	Romantic Comedy
Price:	C
Estimated box office:	£10,000,000
Director:	Nancy Meyers
Film cast:	Cameron Diaz, Jude Law, Kate Winslet, Jack Black
Certificate:	12A
Distributor:	UIP

Camera 

• Establishing shot at the start lets the audience know where the film is set and the way the camera moves upwards also helps establish the shot 
• High angle to introduce the character 
• Planning to show movement of character 
• Shot to show conversation
• 
  

Sound

• At the beginning of the film there is romantic music that us as an audience can here, then we here the protagonist speaking about how she has never fallen in love, this is known as non diegetic sound. Non diegetic sound is sound that us as an audience can here but the characters can not here. 

Characters 

• The main characters are introduced in the opening scene when the narrator (which is the main character) starts speaking about herself  the audience recognises that they are the main characters through the use of the dialogue/camera shots/events that they are involved in.

Romance Cliche / Codes and Conventions

Romance Cliche 

• Kissing in the rain 
• Friends become lovers
• Enemies become lovers 
• Boy meets girl
• Characters are very attractive 
• Male characters are like Prince Charming and end up rescuing the damsel in distress 
• There is usually a wedding
• The girl usually has a protective father
• She has friends who are gossips
• There is often a gay neighbor  

Codes and conventions 

1.Audience: Aimed at female audience.

2.12 – 15 certificate to maximise the audience

3.A typical romance genre would include sexuality, status, gender and relationships.

4.Narrative: falling in love, dating, kissing

5.Often a voiceover is used to introduce the love theme

6.Main characters are introduced – attractive female and male

7.Setting: they are normally set in an urban environment, a beach, a school etc, places where a chance encounter would happen.

8.When a romance film opens, it is likely that much of the setting will be shown to the audience from the use of establishing shots and wide shots showing characters and much of the setting and area behind them. 

Typical target audience for horror films

The typical viewer of horror films is male and aged between 15-25.Also males as they are typically found to be looking for more 'thrill seeking' viewing and horror films offer the elements of fear, panic and the unpredictable. Women tend to appreciate more lighthearted films such as comedies and romance. However in recent studies females have begun to exceed male horror viewing figures for the first time. 

Codes and Conventions of horror

Horror films are made to:

• Frighten & panic
• Cause dread &alarm
• Evoke our hidden worst fears
• Captivate & entertain us in a liberating experience
•  Often conclude in a terrifying shocking finale 

Setting

• Small communities or isolated places.
• Urban environments
• Dark streets
• Narrow alleyways
• Anything that connote isolation or being alone. Often, sometimes places with ‘dark’ history, like abandoned houses, hotels and insane asylums.
  
  

Locations for any good horror genre film could be:

• Abandoned houses
• Barnes and farms
• Cities
• Cabins
• Creepy hotels
• Graveyards
• Pirate ships
• Basements 
• Hunting places 

Characters 

• The main protagonist, often the ‘victim/hero’ of the movie.        
• The villain, often a monster, mutated freak, alien or serial killer – tend to have a trademark characteristic as to how they kill (e.g. weapons and who they kill)
• The stupid/immoral teenagers that always get killed
• Creepy children
• Police officers (either good or bad)
• Many others: Ghosts, zombies, demons, psychopath, stalker, weirdo, werewolf, cheerleader 

Themes 

• Good vs Evil
•  Depression
•  Religion
•  Childhood issues
•  Revenge
•  Supernatural
•  Beyond death
•  Science gone bad
•  Zombie Apocalypse 
•  Nightmares
•  Madness
•  Insanity
•  Lust
•  Envy
•  Suicide
•  'self-consciousness’ – making you question what is real and not.

The Dark Knight Rises - Analysis

The Dark Knight Rises

Released:	20th July 2012
Genre:	Action, Thriller, Crime
Price:	A-
Estimated box office:	£45,000,000
Director:	Christopher Nolan
Film cast:	Christian Bale, Gary Oldman, Michael Caine
Certificate:	12A
Distributor:	Warner Brothers
The Story:	Eight years on, a new terrorist leader, Bane, overwhelms Gotham's finest, and the Dark Knight resurfaces to protect a city that has branded him an enemy.

Since its release a month ago, Christopher Nolan’s finale to his Batman trilogy has been the center of many heated discussions among movie lovers and Batman fans. While The Dark Knight generated near unanimous praise, The Dark Knight Rises is without a doubt a more polarizing film. Some see it as a near perfect film that satisfies in every way, while others see it as good, but dampened by apparent plot holes, a rushed plot, and motivational inconsistencies. However, one of the biggest criticisms I consistently hear about has to do with the plot twist involving Miranda Tate.

My Favourite Film Director - Steven Spielberg

Steven Spielberg

Steven Spielberg was born in Cincinnati, Ohio, to a Jewish familySteven Spielberg is considered one of the most popular and influential filmmakers in the history of cinema as he has directed in some of the most famous movies; E.T, Jurassic Park, Jaws and the Indianna Jones movies. Spielberg has won alot of award such as The Golden Globe award in 1999.

Typical target audience member of an action

The typical rating for and action film is a 12 - 15 certificate, this means that youth audiences are able to watch  action films. Studios include themes, recognizable settings and action stars that would attract a youth audience. for example, The setting of an action film is often in a city like London or New York; actions stars may be, Bruce Willis, Daniel Craig and Matt Damon. Action films are fast paced with tense music and feature lots of explosions and fights. A youth audience would like to see fights, explosions, gun shots, death and car crashes. The audience would engage with  this genre because it would entertain them and let them escape from there daily lives

Film opening scene analysis - Finding Nemo

Finding Nemo is a 2003 American computer-animated comedy-drama adventure film.The use of the title in the opening scene shows the audience that the film will be set in the ocean. In the opening scene you see the wide open ocean, the camera then pans across to a coral reef where you see two little clown fish. You can tell from how the two Clown fish look and speak to each other that they are in love. The clown fish are swimming around in a Sea anemone, you can tell that this is where they live. The two lovers swim down to a cave where there are lots of eggs. Both fish then swim up toward the anemone, the male fish then pokes his head out of their home and sees another fish swimming very fast into the coral reef, from this the viewers can tell that something bad is about to happen.  

Codes and Conventions of Action Films

Codes and Conventions

1. More narrative action codes - enigma codes – puzzles
2. Clear binary oppositions – good versus evil, hero verses villain
3. Star Marketing: Audience identification/expectations (Cruise/Pitt/Willis/Thurman/Jolie/Stallone/Craig/
4.     SchwarzeneggeDi Caprio…).
5. Romantic sub-plot, humorous dialogue
6. Relationships with new technology (youth audiences)
7. Use of close up of the villains face, which is often masked
8. Editing at a fast pace
9. sound - diegetic sound of gunshots and explosion. dialogue has a foreign accent.Non diegetic sound - tense music to match the action
10. setting - usually takes place in a busy city where the public could get hurt

Typically cliches in the action genre: A psycho with an eye patch is good, especially if he's a one-eyed giant with a machete.
Nobody drives a car in action films: off-road vehicles only